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In this candid and riveting memoir, for the primary time ever, Nike founder and board chairman Phil Knight shares the internal story of the corporation’s early days as an intrepid begin-up and its evolution into one of the international’s most iconic, recreation-converting, and worthwhile manufacturers.
Younger, searching, sparkling out of business school, Phil Knight borrowed fifty greenbacks from his father and launched a employer with one easy challenge: import high-quality, low-price running shoes from Japan. promoting the footwear from the trunk of his Plymouth Valiant, Knight grossed 8 thousand bucks that first 12 months, 1963. today, Nike’s annual sales pinnacle $30 billion. on this age of begin-ups, Knight’s Nike is the gold fashionable, and its swoosh is more than a brand. A symbol of grace and greatness, it’s one of the few icons immediately identified in every nook of the world.
But Knight, the man in the back of the swoosh, has constantly been a mystery. Now, in a memoir that’s unexpected, humble, unfiltered, funny, and superbly crafted, he tells his story at last. it all starts with a classic crossroads second. Twenty-four years antique, backpacking via Asia and Europe and Africa, wrestling with existence’s terrific Questions, Knight comes to a decision the radical course is the handiest one for him. rather than paintings for a huge organization, he’s going to create some thing all his personal, something new, dynamic, one of a kind. Knight info the various terrifying dangers he encountered along the manner, the crushing setbacks, the ruthless competition, the endless doubters and haters and hostile bankers—in addition to his many thrilling triumphs and slim escapes. primarily, he remembers the foundational relationships that shaped the coronary heart and soul of Nike, together with his former track teach, the irascible and charismatic invoice Bowerman, and together with his first employees, a ragtag institution of misfits and savants who quick have become a band of swoosh-crazed brothers.
Shoe Dog: A Memoir by the Creator of Nike Information
- Hardcover: 400 pages ( Download PDF : )
- Publisher: Scribner (April 26, 2016)
- Language: English
- ISBN-10: 1501135910
- ISBN-13: 978-1501135910
One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emertius. He lives in Oregon with his wife, Penny.